Small businesses need to rapidly embrace e-commerce and compete in a digital world. That’s because there’s been a dramatic shift in consumer behavior and people are shopping for goods and services online in ever-increasing numbers. The cold-water-in-the-face reality for small business owners: seize this opportunity, learn and evolve — or face extinction.
Our agenda includes 5 days of free webinars on topics like online marketing, credit and loans, and more. You may choose to participate in one, several or all of the sessions.
Consumer behavior in a post-COVID-19 world has dramatically changed the way goods and services are bought — which means the way businesses sell must change, too. This webinar examines what has changed and outlines the steps small business owners need to take to adapt to an e-commerce world.
This workshop offers an overview of the most popular online marketing strategies including social, search engine marketing, e-mail marketing and content marketing. For each strategy we’ll cover the types of small businesses it is best suited for, who should avoid it, how much it costs, how you can get started, and the results (customers) you can expect. We’ll take a look at real examples from area small businesses to provide insight and inspiration you can apply immediately whether you’re marketing on a budget of $0 or $10,000 a month.
There’s an easier way to sell to your customers and turn them into loyal clients. And it works even better in tough times. It is a set of simple yet advanced Consultative Selling Techniques to Accelerate Business Development by truly helping your customers to better understand their own situation and demands. Small businesses using this strategy have been able to double or triple their sales in six months or less, accelerating recovery from periods of crisis. Participants take away from this webinar a very simple, unforgettable and effective strategy to stablish much more meaningful and profitable business relationships with their customers.
Using Facebook and Instagram to advertise can be confusing as there are so many options! Reach, lead forms, conversions… what does it all mean and how can these social media platforms help you with your marketing and advertising? This presentation will teach you what the Facebook/Instagram advertising options are and more importantly how to use them in your business.
This webinar will address the challenges faced by businesses during the financial crisis caused by the COVID-19 pandemic. During this pandemic, common reasons companies file bankruptcy are a lack of adequate funding, overleveraging, loss of staff due to government shutdown orders, and inability to change quickly enough to adjust to new market norms. This webinar will address each of these pitfalls and help you sustain your business while avoiding bankruptcy.
The marketplace is undergoing a dramatic shift in the way that we do business as well as evolution of business needs. Technology is continuously responding to needs, present and future of what is needed now and how we conduct business moving forward. The technologies also offer tremendous efficiencies of workflow tasks such as payment, inventory and QuickBooks integration with the benefits of real customer analytics. Participants will be able to re-imagine work functions and how to enable technology to allow businesses to focus on growing and evolving business rather than necessary routine tasks.
Now more than ever, small businesses need access to credit. This webinar with teach you how to obtain business credit using your Employee Identification Number (EIN) and not having to provide a personal guarantee.
You’ve always managed your bank accounts and financial matters a certain way — but is that the best way? This webinar will give you practical operational tips to help your business thrive! You will be given a financial roadmap for your business.
Join Stress Management Specialist Corinne Becker for a connecting and interactive experience to:
You will learn a simple and highly effective stress releasing technique that you can use anytime, anywhere!
Have you tried advertising on Facebook, didn’t get results and thought it was a waste of money? In many cases that’s because you were missing a key piece: Custom Audiences — reaching the people who are most likely to buy from you. This webinar will teach you how to get in front of people that are interested in your products and services.
After implementing the strategies shared via the Survive & Thrive boot camp, you will be generating new leads for your business on a daily basis. Of course, to be successful, you must convert those leads into sales. In this new environment, your prospects are being inundated with digital marketing. We’ll show you how you can use advanced strategies for MailChimp e-mail marketing and text marketing to follow up with your prospects and turn them into paying customers. Designed for marketers with a basic understanding of e-mail marketing, this workshop covers more advanced features like segmentation and re-mailing in order to increase your open, click and conversion rates.
Corinne Becker is a Stress Management Specialist and licensed Self Discovery Life Mastery Trainer. She trains individuals and teams in a simple and highly effective strategy that combines the success and empowerment practices of the West with the self-awareness and transformational practices of the East. People learn to quiet and focus the mind, release stress, be more present and aware, and have greater success and fulfillment in all areas of their lives.
Chris Caputo is the Chief Strategist at Development Partners. As a leader in data-driven customer acquisition, he has helped small businesses acquire over 1 million customers in the last decade by helping them make effective use of their marketing budget. Chris has an MBA from FAU, serves on the Board of Directors of the Greater Fort Lauderdale Chamber of Commerce and is the Board Chair of the Pride Center at Equality Park.
Jose Victor Castellanos is a Graduate of FAU in International Business & Marketing. He’s the founder and lead strategist at Recon Media, Inc. a digital marketing agency based in Boynton Beach. Jose brings 10 years of experience as a Full-Stack Marketer specializing in Paid Digital Advertising. You can learn more at JoseVictorCastellanos.com.
Victor is a veteran financier with 20 years of experience in the financial services industry surviving the ups, downs and sideways turns that most businesses go through. He is currently VP, Branch and Business Center Manager of PNC Bank (Oakland Park). He has extensive experience in helping businesses achieve financial well-being by helping small business owners develop or improve performance in employee engagement, client experience, operational excellence and sales growth.
Matthew is a veteran of banking and financial technology with 20-plus years of experience, the last six years at Heartland Payment Systems. Heartland is the U.S. brand of Global Payment Solutions (GPN), an S&P 500 company operating in over 100 countries.
Peter Jackson is a small business consultant and sales and marketing coach who specializes in revenue growth, product development and business turnarounds. He is the founder and president of the Small Business Marketing Network and serves as vice president of the Wilton Manors Business Association. He’s a serial entrepreneur who has built and sold 10 successful businesses and has served as VP/Sales & Marketing of one of the largest privately-owned media companies in the nation.
International Business Consultant and Professional Speaker since 1996, with over 16,000 hours on stage, Fabio Marques has delivered more than 3,500 live presentations, serving hundreds of organizations — small, medium and large (Fortune 500). A certified professional member of the National Speakers Association (NSA), Fabio Marques is known as The Excellence Expert, helping his clients to double (and sometimes triple) their sales while improving customer loyalty and productivity. Companies have trusted Fabio to inspire and develop their leaders and teams in Brazil, Argentina, Paraguay, Chile, Colombia, Guatemala, Mexico, United States, UK, Hungary, Japan, Australia, and other locations.
Tim Moffitt is an Ohio native and a graduate of Miami University in Oxford, Ohio. He spent two decades in the banking industry in the Midwest including senior positions at Fifth Third Bank, PNC and Bank of America before moving to Fort Lauderdale seven years ago. He is president/owner of Umbrella Credit Services and a senior relationship manager with FlashBanc, a leader in the electronic payments industry.
Chad Van Horn, Esq., is the founding partner attorney of Van Horn Law Group, P.A., one of the largest bankruptcy firms in South Florida. He is the author of two books, “Everything You Need To Know About Bankruptcy in Florida” and “The Debt Life”.